Success Stories
TH Properties
TH Properties, one of the largest home builders in the greater Philadelphia region, connected with qualified home buyers by utilizing a multi-faceted approach in Montgomery Mall.
Concept:
Create homes for the Holidays.
On Mall Elements:
The Holiday Santa Photo Set was turned into Santa's House, a miniature of a THP community home design, with holiday-themed videos and entertainment, and THP promotional materials in Santa photo takeaway bags.
Holiday crafts for kids were offered at a special Holiday Crafts Center. In return, parent contact info was compiled and THP-branded flash drives were given away.
Advertising Elements:
entrance door clings, posters, Santa set logos & signage, bulkhead clings.
Capital Health Systems
"Community Care Meets Data Capture"
Capital Health Systems is a regional acute-care teaching hospital providing comprehensive healthcare services in New Jersey. They branded different programs and reached diverse target groups with unique community-based partnerships with Oxford Valley Mall & Quaker Bridge Mall.
Concept:
Sponsor Children's Play Area, Sponsor Mall-Walker Programs.
On Mall Elements:
Informational kiosks to capture mall-walker data, mall walker events, volunteer readings with the mall's Kidgits program.
Advertising Elements:
banners, posters, table tents, play area signage.
Chevrolet
"Where Branding Leads to Sales"
Chevrolet, one of America's great brands, turned to one of America's great malls, King of Prussia, for new auto introductions and consumer education.
Concept:
The Official Auto Sponsor of King of Prussia.
On Mall Elements:
Chevy Court (a Chevrolet store in-mall), information & data collecting kiosks, surveys & research, logo & product placement in all mall events & displays.
Advertising Elements:
banners, posters, table tents, play area signage.